Setting students on the pathway to becoming better readers

Pathways is a collection of 24 high-interest non-fiction chapter books. Designed for Lift Education, a Wellington-based educational publisher who are passionate about creating experiences that transform learning and lift achievement.

The brief

Pathways is a new resource developed in-house by a creative team of publishers, writers, and educators. They needed a new series of non-fiction chapter books that introduced readers to chapter books in an exciting way. 

The solution

Creating a series mascot - “Ant” (the ant), who appears throughout the books really helped to add personality, and ramp up the engagement factor. Ant asks the reader questions, and gets involved in the content - often finding himself in tricky situations. Our readers loved Ant, and followed his journey throughout each book. Elements like imagery, typography, font size, and graphics were carefully considered to make sure that our transitioning readers felt supported, and excited, to learn.

Read more about the series at www.pathwaystheseries.com